Store strategy and structure
Page architecture and navigation planned around how shoppers browse your category, not around your internal product taxonomy.
Amazon Storefront Design
Amazon Storefront Design That Turns Traffic Into Multi-Item Baskets
A product detail page sells one thing. An Amazon Store sells a brand — and it's the only place on Amazon where a shopper can browse your range without a competitor's ad sitting alongside it. That makes your Store the right landing page for Sponsored Brands, DSP, influencer and social traffic. SellaRank designs multi-page Stores built for browsing depth, with proper navigation, category structure and the Store Insights tracking to prove what it's doing.
- A competitor-free environment for your traffic to land in
- Multi-page structure that grows basket size
- Store Insights tracking to measure what the Store contributes
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Storefront Design work against
Reported to you every month, with commentary on what moved and why.
Store visitsHigher is better
Visits, sales and followers from Store Insights.
Unit session %Higher is better
Orders as a share of sessions — the conversion rate that earns rank.
New-to-brandHigher is better
Purchases from customers who haven’t bought from you in 12 months.
ROASHigher is better
Ad-attributed sales per dollar of ad spend.
What’s included
What's included in our storefront design services
Custom page design
Homepage plus category, collection, bestseller and seasonal pages, built with Amazon's Store builder tiles and modules.
Shoppable imagery and video
Shop-the-look tiles, lifestyle imagery and video modules that make the Store feel like a brand site rather than a catalogue grid.
Mobile optimisation
Designed and checked for mobile first, since the majority of Store traffic arrives there.
Store Insights setup and reporting
Traffic, sales, follower and attribution reporting, plus source tagging so you know which channel each visit came from.
Ongoing seasonal updates
Refreshes for Q4, Prime Day, new launches and seasonal campaigns.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditBrands running Sponsored Brands ads
Store landing pages typically outperform product pages for browsing traffic.
Multi-SKU brands
Where cross-sell and discovery matter.
Brands driving external traffic
Social, influencer and email need a proper destination.
Brands with an old Store
Built once at registry and never revisited.
Seasonal brands
Stores that change with the calendar.
DTC brands on Amazon
Matching the brand experience shoppers already know.
Why SellaRank
Why brands choose SellaRank
Designed as a landing page
Your Store is where paid traffic lands. It's built to convert that traffic, not just to exist.
Structured for discovery
Navigation and category design that get shoppers to a second and third product.
Measured through Store Insights
Traffic sources, sales attribution and follower growth reported, so the Store's value is visible.
Month to month
No lock-in.
How it works
Our process
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01
Catalogue and audience review
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02
Store architecture and wireframes
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03
Design, build and submit for Amazon review
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04
Traffic routing, Insights tracking and iteration
FAQs
Amazon Storefront FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat is an Amazon Store?
An Amazon Store is a free multi-page brand destination on Amazon, available to brand-registered sellers, where you can present your full catalogue with custom design and navigation — and, crucially, without competitor advertising on the page.
Is an Amazon Store free to create?
Yes, Amazon charges nothing for the Store itself. The cost is design and strategy, and the return comes from higher conversion on the traffic you send to it.
Should Sponsored Brands ads link to my Store or a product page?
It depends on the campaign. Store landing pages generally perform better for browsing and brand-led traffic with multiple relevant products, while single-product intent often converts better on the detail page. It's worth testing both.
How many pages should my Amazon Store have?
Enough to give each meaningful product category its own page, typically three to six for most brands. More pages with thin content is worse than fewer pages with clear purpose.
Can I track sales from my Amazon Store?
Yes, through Store Insights, which reports visits, sales, units, follower growth and traffic by source when you use Amazon Attribution tags on external links.
How long does Store design take?
Design and build time depends on the number of Store pages, and we'll confirm a delivery date before work starts. Amazon's publishing review usually adds a few business days.
Free strategy call
Ready to give your brand a home on Amazon?
Let SellaRank design a Store your traffic actually converts in.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.