Audience strategy and build
Custom audiences built from Amazon's shopping signals — product viewers, cart abandoners, competitor purchasers, in-market and lifestyle segments, and lookalikes of your existing buyers.
Amazon DSP Advertising Agency
Amazon DSP Agency — Reach Buyers Before They Search a Competitor
Sponsored ads only reach shoppers who are already searching. That's a large market, but it's the bottom of the funnel and it's where every competitor is bidding. Amazon DSP reaches the rest: shoppers who viewed your product and left, shoppers buying from competitors, shoppers in-market for your category who haven't typed anything yet — across Amazon, Fire TV, Twitch, IMDb TV and the wider web. SellaRank builds and manages those audiences against Amazon's own first-party shopping data.
- Retarget viewers who didn't convert, on and off Amazon
- Reach competitor audiences with first-party purchase data
- Drive new-to-brand customers, not just repeat buyers
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Amazon DSP work against
Reported to you every month, with commentary on what moved and why.
New-to-brandHigher is better
Purchases from customers who haven’t bought from you in 12 months.
ROASHigher is better
Ad-attributed sales per dollar of ad spend.
Branded searchHigher is better
Search volume for your brand name, via Brand Analytics.
Click-through rateHigher is better
Share of shoppers who click your listing in results.
What’s included
What's included in our Amazon DSP management
Retargeting campaigns
Sequenced retargeting for shoppers who viewed, considered or abandoned, with frequency capping so persistence doesn't turn into irritation.
Prospecting and awareness
Upper-funnel reach across Amazon-owned inventory and third-party exchanges to build demand ahead of search.
Creative production for DSP
Display creative built to Amazon DSP specs across every required size, plus responsive e-commerce creative and video where it fits.
Cross-channel integration with PPC
DSP audiences informed by search performance, and search defended by the demand DSP creates — measured together, not in separate reports.
Measurement and attribution
Reach, frequency, view-through and purchase attribution, plus new-to-brand metrics that show whether you're buying growth or buying your own existing customers.
Who we help
Who Amazon DSP is right for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditBrands already efficient on PPC
DSP scales what search can no longer reach.
Considered-purchase categories
Where shoppers research before buying.
Brands with high repeat rate
Retargeting and lifecycle campaigns pay back fastest.
New product launches
Building awareness before the search volume exists.
Brands defending against competitors
Conquesting competitor audiences.
Sellers with meaningful ad budget
DSP needs scale to work; we'll tell you if you're not there yet.
Why SellaRank
Why brands choose SellaRank for DSP
We'll tell you if DSP isn't right yet
DSP rewards scale. If your search account still has easy efficiency left, that's cheaper growth and we'll say so.
Audiences built, not borrowed
Default audience templates are where most DSP budgets go to die. We build custom segments against your actual buyer.
DSP and search managed together
Same team, same strategy, one measurement view.
Month to month
No lock-in.
How it works
Our process
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01
Readiness and goal setting
Whether DSP fits, and what it should be measured on.
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02
Audience architecture
Segment build, funnel mapping, budget split.
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03
Creative and launch
Assets produced to spec, campaigns live with clean measurement.
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04
Optimise and scale
Audience, placement, frequency and creative testing, reported monthly.
FAQs
Amazon DSP FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat is Amazon DSP?
Amazon DSP is Amazon's demand-side platform for buying programmatic display, video and audio advertising, both on Amazon properties and across the wider web. Its advantage over other DSPs is access to Amazon's first-party shopping and purchase data for targeting.
How is DSP different from Sponsored Products?
Sponsored ads are keyword-triggered and reach shoppers actively searching. DSP is audience-triggered and reaches shoppers based on browsing and purchase behaviour, including people not currently on Amazon at all.
What's the minimum budget for Amazon DSP?
Minimums vary by agency and by whether you're running self-service or managed service, and we'll give you a straight answer on your free strategy call. Below a certain scale, budget is generally better spent tightening your sponsored ads.
Do I need a Brand Registry to run DSP?
Brand Registry is required for most brand-led advertising features and is strongly recommended before running DSP. If you're not registered, we handle that first.
How is DSP performance measured?
Through ROAS and purchase attribution, but also reach, frequency, detail page views, view-through conversions and new-to-brand purchase rate — upper-funnel activity that doesn't show its full value in last-click reporting.
Can DSP help a product launch?
Yes. DSP can build category awareness and retarget early viewers before organic search volume for your brand exists, which is exactly the gap most launches struggle with.
Free strategy call
Ready to reach buyers beyond the search bar?
Let SellaRank build the audience strategy behind your Amazon growth.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.