Account registration
Professional seller account registration with the correct entity, address and banking configuration for your business structure.
Amazon Store Setup
Amazon Store Setup Service — Get Live Correctly the First Time
Setting up an Amazon seller account looks like a form. It isn't. The entity you register, the address and documentation you submit, the tax settings, the category approvals and the brand details all follow you for the life of the account — and undoing a wrong choice usually means a verification process considerably more painful than getting it right initially. SellaRank handles the full setup, including the verification stages where new sellers most often stall.
- Registration and verification handled end to end
- Correct tax, entity and shipping configuration from day one
- First listings live and category approvals secured
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Store Setup work against
Reported to you every month, with commentary on what moved and why.
VerificationHigher is better
Identity and business checks through to approval.
Category approvalsHigher is better
Gated categories and brands unlocked with the right documents.
Live listingsHigher is better
ASINs active, indexed and buyable.
Account Health RatingHigher is better
Amazon’s score of your policy compliance.
What’s included
What's included in our Amazon store setup service
Identity and business verification
Preparing documentation for Amazon's verification process — including video verification — and handling the resubmissions where new sellers commonly get stuck.
Tax and legal configuration
Tax interview completion, VAT or sales tax settings where applicable, and the marketplace facilitator settings that apply to you.
Shipping and fulfilment setup
FBA enrolment, shipping templates, handling times and returns settings configured to your model.
Category approvals and gating
Applications for gated categories and brands, with the documentation Amazon requires.
First listings and brand setup
Initial listing creation, brand registry initiation and Store setup so you launch with a complete presence rather than a bare page.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditFirst-time Amazon sellers
Everything set up right before the first sale.
Established businesses expanding to Amazon
Existing brands adding a marketplace channel.
International sellers entering the US
Entity, tax and verification handled from abroad.
Sellers stuck in verification
Video verification and document rejection support.
Brands needing gated approvals
Restricted categories handled with proper documentation.
Sellers who need a fresh start
A clean, correctly-structured account.
Why SellaRank
Why brands choose SellaRank
Verification is where setups fail
Registration is the easy half. We handle the document and video verification stages that stall most new sellers.
Set up for where you're going
Entity and tax choices are hard to change later. We configure for the business you intend to build.
Live, not just registered
Your account launches with listings, brand registry underway and a Store — not an empty dashboard.
Month to month
No lock-in.
How it works
Our process
-
01
Structure consultation
Entity, marketplace, fulfilment model and category requirements.
-
02
Registration and verification
Submission and follow-through to approved.
-
03
Configuration
Tax, shipping, returns, FBA and category approvals.
-
04
Launch
First listings, brand registry, Store and handover or ongoing management.
FAQs
Amazon store setup FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat do I need to open an Amazon seller account?
Typically a registered business entity or sole trader details, a government-issued ID, a bank account and credit card in a supported country, a chargeable credit card, contact details and tax information. Requirements vary by marketplace and business structure.
How long does Amazon seller account approval take?
Registration itself takes under an hour, but identity and business verification commonly takes several days to a few weeks, depending on documentation quality and whether video verification is required.
What's the difference between an Individual and Professional selling plan?
The Individual plan charges a per-item fee with no monthly subscription and lacks advertising, Buy Box eligibility and bulk tools. The Professional plan charges a monthly subscription and is required for anyone building a real business on the platform.
Can I sell on Amazon US from another country?
Yes, from many countries, though you'll need supported banking, correct tax setup, and in some cases a US entity or an importer of record arrangement. We'll advise on your specific situation.
Why do accounts get rejected during verification?
The usual causes are documents that don't match the registered entity name or address exactly, low-quality scans, utility bills outside the accepted date range, or a mismatch between the beneficial owner and the ID submitted.
Do you set up the listings too, or just the account?
Both. Setup includes your first listings, brand registry initiation and Store, so you launch with a complete presence.
Free strategy call
Ready to start selling on Amazon properly?
Let SellaRank set up your account, your listings and your brand the right way.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.