Sponsored Products management
Campaign structure, bid strategy, keyword harvesting and placement optimisation built to defend ACOS while expanding coverage on high-intent search terms.
Amazon PPC Agency
Amazon PPC Agency for Brands That Want Profit, Not Just Impressions
Most Amazon ad accounts aren't underspending — they're spending in the wrong shape. Broad campaigns cannibalising exact ones, placement multipliers set once and forgotten, search terms converting at 40% ACOS sitting in the same ad group as terms converting at 8%. SellaRank rebuilds the account structure first, then manages bids, budgets and search terms against contribution margin rather than a target ACOS number pulled out of the air.
- Lower ACOS without cutting sales volume
- Scale spend without ACOS creep
- Win new-to-brand customers who come back and buy again
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Amazon PPC work against
Reported to you every month, with commentary on what moved and why.
ACOSLower is better
Ad spend as a share of ad-attributed sales.
TACOSLower is better
Ad spend as a share of total sales, organic included.
ROASHigher is better
Ad-attributed sales per dollar of ad spend.
New-to-brandHigher is better
Purchases from customers who haven’t bought from you in 12 months.
What’s included
Every layer of your ad account, managed in one place
Sponsored Products, DSP and reporting stop being separate line items. They work toward the same target.
Sponsored Brands and Sponsored Display
Full-funnel advertising that reaches shoppers earlier in the journey and retargets them before they buy from a competitor.
Amazon DSP advertising
Programmatic display and retargeting on and off Amazon, reaching demand that never enters a search box and re-engaging past visitors.
Campaign structure and bid strategy
Match-type segmentation, single-keyword ad groups where they earn their complexity, dayparting and placement multipliers — built for your catalogue, not from a template.
PPC optimisation and testing
Weekly search term audits, negative keyword mining, bid adjustments, budget reallocation and structured creative testing.
Reporting and strategy
Transparent weekly reporting and a named strategist who owns your account performance end to end.
Who we help
Amazon PPC experts for brands at every stage
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditPrivate label sellers
Ad management that protects margin as the catalogue grows.
Brands scaling ad spend
Structures built to absorb more spend without ACOS drift.
7-figure sellers
High-volume campaign management across dozens of SKUs.
DTC brands moving to Amazon
Launching and automating an ad account from zero.
Multi-marketplace US, UK and EU
Market-specific strategy, not a copied campaign.
Small and growing brands
Real strategy at a budget that isn't enterprise-only.
Why SellaRank
Why brands switch their PPC to SellaRank
We manage to margin, not to ACOS
A 25% ACOS is good or terrible depending on your contribution margin. We work from your numbers, not a category rule of thumb.
Structure before bids
Bid tweaking on a broken account structure is rearranging deck chairs. We rebuild first.
Automation with human judgement
Data analysis is automated because machines are better at it. Strategy is human because machines aren't.
Full transparency, month to month
You see exactly what changed each week and why. No annual contract holding the relationship together.
How it works
Our Amazon PPC process
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01
Audit
Wasted spend, structural problems, keyword gaps, placement inefficiency and the true margin picture behind your ACOS target.
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02
Restructure
Rebuild campaigns around match-type segmentation, product tiers and intent, with negatives set to stop cannibalisation.
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03
Optimise
Weekly search term harvesting, bid and placement adjustment, budget reallocation toward proven converters.
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04
Expand
Sponsored Brands, Display, DSP and new-to-brand acquisition once the core account is efficient.
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05
Report and refine
Weekly reporting, monthly strategy call, quarterly plan reset.
FAQs
Amazon PPC agency FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppHow much does an Amazon PPC agency cost?
SellaRank charges a flat monthly retainer based on ad spend and catalogue size, quoted after your free audit, so the price reflects the work your account actually needs. We don't take a percentage of ad spend, because that model rewards spending more rather than spending better.
What is a good ACOS on Amazon?
There is no universal number. A good ACOS is one below your break-even ACOS, which is set by your contribution margin. A 30% ACOS is profitable on a 45%-margin product and loss-making on a 25%-margin one — which is why we build the margin model before setting targets.
Can you reduce my ACOS without losing sales?
Usually yes, because most accounts have identifiable waste: search terms with spend and no conversions, duplicate targeting across campaigns, and placement multipliers applied without data. Cutting that lowers ACOS while leaving converting traffic intact.
Do you manage Sponsored Products, Sponsored Brands and DSP, or just one?
All of them, as a single strategy. Running them separately is how brands end up paying twice to reach the same shopper.
How long before I see results from PPC management?
Waste reduction shows within the first 2–4 weeks. Structural gains — better organic rank driven by ad-led velocity, improved TACOS — typically build over 60–90 days.
Do you use automation or human strategists?
Both. Automation handles data processing and anomaly detection; a senior strategist makes every optimisation decision and owns the account.
Will you work with private label brands and multiple marketplaces?
Yes. We specialise in private label and manage PPC across the US, UK, EU and Canada.
Do you require a long-term contract?
No. Month to month, no exit fees.
Free strategy call
Ready to make your ad spend work harder?
Let SellaRank restructure, optimise and scale your Amazon advertising.
What we’ll cover on your free call
- 130-minute PPC review
Your current structure, targeting and performance, and where the inefficiency sits.
- 2A clear growth plan
A step-by-step route to better profit from the same or less spend.
- 3Data-driven recommendations
Based on your account and category, not generic best practice.