Continuous health monitoring
Daily tracking of Account Health Rating, order defect rate, late shipment rate, valid tracking rate, cancellation rate and policy violations.
Amazon Account Health Management
Amazon Account Health Management — Protect the Business You Built
An Amazon suspension doesn't arrive gradually. It arrives on a Tuesday, with your entire revenue attached to it. And by the time the notification lands, the metrics that caused it have usually been drifting for weeks in plain sight. SellaRank monitors account health continuously — policy compliance, performance metrics, IP complaints, listing suppressions — so problems get handled while they're still small, and handled properly when they aren't.
- Continuous monitoring, not quarterly check-ins
- Root-cause fixes, not template appeals
- Plan-of-action support written to Amazon's actual expectations
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Account Health work against
Reported to you every month, with commentary on what moved and why.
Account Health RatingHigher is better
Amazon’s score of your policy compliance.
ODRLower is better
Order defect rate. Amazon’s target is under 1%.
Late shipment rateLower is better
Share of orders confirmed after the expected ship date.
Suppressed listingsLower is better
ASINs hidden from search by errors or policy flags.
What’s included
What's included in our account health management
Policy compliance review
Auditing listings, claims and content against Amazon's policies — especially in restricted categories where compliance language is the difference between selling and suppression.
IP complaint and infringement handling
Response to copyright, trademark and patent complaints, including retraction pursuit where the complaint is unfounded.
Listing suppression and restriction resolution
Fast turnaround on suppressed, restricted and blocked ASINs, plus the documentation Amazon actually wants.
Plan of action and appeal writing
Structured plans of action addressing root cause, corrective action and preventative measures, written to the standard Amazon expects rather than a generic template.
Preventative documentation
Getting invoices, supplier documentation, compliance certificates and safety data in order before Amazon asks for them.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditAccounts with a warning or violation
Act before it escalates.
Currently suspended sellers
Appeal and reinstatement support.
Restricted categories
Supplements, beauty, children's products, electronics.
Brands facing IP complaints
Legitimate or malicious.
High-volume sellers
Where metric drift is hard to see manually.
Any brand where Amazon is the main revenue line
The risk justifies the monitoring.
Why SellaRank
Why brands choose SellaRank
Prevention is the whole product
Reinstatement is expensive, slow and never guaranteed. Monitoring is none of those things.
Appeals written to root cause
Amazon rejects appeals that don't demonstrate genuine understanding of the cause. Templates get rejected. Ours don't read like templates.
Documentation ready in advance
Half of a fast reinstatement is having the invoices and certificates already in the right format.
Month to month
No lock-in.
How it works
Our process
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01
Health audit
Every metric, violation, complaint and suppressed listing reviewed.
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02
Immediate risk remediation
Fix what's currently threatening the account.
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03
Documentation build
Compliance files prepared before they're demanded.
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04
Ongoing monitoring
Ongoing monitoring with alerts and monthly health reporting.
FAQs
Amazon account health FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat is Amazon's Account Health Rating?
It's Amazon's score of your compliance with its policies and performance targets, built from your order defect rate, policy violations, shipping performance and customer service metrics. A falling score is the earliest visible warning that enforcement is coming.
Can a suspended Amazon account be reinstated?
Often, yes — but it depends on the reason for suspension and the quality of the appeal. Amazon expects a plan of action that identifies the genuine root cause, the corrective action taken, and the preventative measures put in place. Generic appeals are routinely rejected.
How do I respond to an intellectual property complaint?
First establish whether the complaint is valid. If it is, remove the infringing content or listing and address the cause. If it isn't, the strongest route is usually seeking a retraction from the complainant, supported by evidence of your authorisation to sell.
What is an order defect rate and what's a safe level?
ODR is the percentage of orders with a negative feedback, A-to-z claim or chargeback. Amazon's stated target is under 1%, and accounts consistently above it face enforcement.
How quickly do you respond if something goes wrong?
Health issues are treated as urgent and move to the front of the queue the moment they are flagged, because every hour of an at-risk listing or account costs sales.
Can you help if I've already appealed and been rejected?
Yes, and it's common. A rejected appeal usually failed on root-cause analysis rather than intent, and a rebuilt submission often succeeds.
Free strategy call
Ready to protect your Amazon account?
Let SellaRank monitor, defend and maintain the health of the business you've built.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.