Amazon Design Services

Amazon Design Services — Images Built to Convert, Not Just to Look Good

The main image decides whether anyone clicks. The next six decide whether they buy. Most Amazon listings lose the sale somewhere in that gallery, because the images were designed to look attractive rather than to answer, in order, the questions a shopper asks before spending money: what is it, what size, does it fit my situation, what's included, why this one and not the cheaper one. SellaRank designs image sets around that sequence.

  • Main images built for click-through in a crowded results page
  • Image sequence that answers objections in buying order
  • Fully Amazon-compliant — no suppression risk
  • No obligation
  • No long-term contract
  • US · UK · EU · CA

Get your free listing image review

Takes a minute. It helps us see whether we're a good fit to grow your brand — no obligation either way.

We reply within one business day. Month to month, no long contracts.

The numbers we manage your Amazon Design work against

Reported to you every month, with commentary on what moved and why.

Click-through rateHigher is better

Share of shoppers who click your listing in results.

Unit session %Higher is better

Orders as a share of sessions — the conversion rate that earns rank.

Return rateLower is better

Returns as a share of units sold, by SKU and reason.

ROASHigher is better

Ad-attributed sales per dollar of ad spend.

What’s included

What's included in our Amazon design services

Main image design

Compliant, high-contrast main images optimised for thumbnail visibility on mobile, where most of your traffic actually is.

Infographics and feature callouts

Feature and benefit graphics that communicate in three seconds, because that's roughly what you get.

Lifestyle and in-context imagery

Scale, use case and aspiration — the images that answer "will this work for me" faster than any bullet point.

Comparison and dimension graphics

Size charts, what's-in-the-box visuals and comparison tables that pre-empt returns as well as objections.

Mobile-first optimisation

Every asset checked at mobile size, because text that's readable on your monitor frequently isn't on a phone.

Ad creative for Sponsored Brands and DSP

Headline creative, custom images, video thumbnails and DSP display sets across every required size.

Who we help

Who this is for

If one of these sounds like you, a free audit is the quickest way to see what we’d change first.

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  • Listings with traffic but low conversion

    Usually an imagery problem.

  • New launches

    A full gallery ready before day one.

  • Brands with inconsistent design

    Different visual language on every ASIN.

  • High-return categories

    Where clearer imagery directly cuts returns.

  • Sponsored Brands and DSP advertisers

    Creative built to spec, not resized from a listing image.

  • Sellers using supplier-provided photos

    The fastest conversion upgrade available.

Why SellaRank

Why brands choose SellaRank

Designed against the buying sequence

We build the gallery in the order a shopper decides, not in the order the assets arrived.

Compliance built in

Amazon's image rules suppress listings quietly. Every asset ships compliant.

Review-informed design

The complaints in your category's reviews tell us exactly which objections the images need to kill.

Month to month

No lock-in.

How it works

Our process

  1. 01

    Listing and competitor image audit

  2. 02

    Concept and storyboard

    Concept and storyboard for the full image sequence.

  3. 03

    Design and revision rounds

  4. 04

    Upload, test and iterate

    Upload, test and iterate against conversion data.

FAQs

Amazon design FAQs

Question not here? Message a strategist and get a straight answer.

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How many images should an Amazon listing have?

Use every slot available to you — typically seven, plus video where eligible. Listings that fill all slots consistently outperform those that don't, because each additional image removes one more reason to hesitate.

What are Amazon's main image requirements?

The main image must show the product on a pure white background, with the product filling roughly 85% of the frame, no text, logos, watermarks, borders or additional props. Breaching these rules risks search suppression.

Do better images really increase sales?

Yes, and typically more than copy changes. Images are the first and heaviest decision input on a mobile results page, where the shopper sees a thumbnail and a price before they read anything.

Can you work with supplier photos, or do we need new photography?

We can often work with existing assets, and we'll tell you honestly when the source material is limiting the result and new photography would pay for itself.

How long does a full image set take?

Turnaround depends on the number of images and revision rounds, and we'll confirm a delivery date before work starts.

Free strategy call

Ready for images that earn the click and the sale?

Let SellaRank rebuild your listing gallery around how shoppers actually decide.

What we’ll cover on your free call

  1. 1
    Account review

    We look at your current setup and tell you what we'd change.

  2. 2
    A clear plan

    A step-by-step roadmap, yours whether or not you hire us.

  3. 3
    Real recommendations

    Based on your data and category, not generic advice.

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