Basic A+ Content design
Full module layouts with copy, imagery and comparison charts, built and published to your ASINs.
Amazon A+ Content Services
Amazon A+ Content That Converts Browsers Into Buyers
A+ Content is the part of the listing shoppers scroll to when they're nearly convinced but not quite — which makes it the most valuable real estate on the page and the most commonly wasted. Filled with brand-story banners and stock photography, it does nothing. Built to close the specific objections that stop your buyer, it lifts conversion and reduces the returns caused by mismatched expectations. SellaRank designs A+ around the second reason, not the first.
- Modules built to close objections, not to fill space
- Premium A+ where you're eligible, for video and interactive modules
- Fewer returns from clearer expectation setting
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your A+ Content work against
Reported to you every month, with commentary on what moved and why.
Unit session %Higher is better
Orders as a share of sessions — the conversion rate that earns rank.
Return rateLower is better
Returns as a share of units sold, by SKU and reason.
Star ratingHigher is better
The cheapest conversion lever you own.
Keyword rankLower is better
Organic position on your priority search terms.
What’s included
What's included in our A+ Content services
Premium A+ Content
Where eligible, larger imagery, video modules, interactive hotspots, Q&A modules and navigation carousels.
Comparison charts
Cross-sell modules positioning your own catalogue against itself, keeping the shopper inside your brand rather than back in search results.
Copywriting for A+
Benefit-led copy drawn from review sentiment analysis, so the content answers real objections rather than restating features.
Brand story modules
The consistent brand narrative that appears across every ASIN in your catalogue.
Alt text and accessibility
Correct alt text on every module — accessible, and indexed, which most sellers skip entirely.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditBrand-registered sellers not using A+ yet
The single largest free conversion upgrade available.
Brands with outdated A+
Designed years ago, never revisited.
Premium A+ eligible brands
Not yet using what they qualify for.
High-consideration products
Where shoppers need more information before buying.
High-return categories
Expectation setting that cuts return rate.
Multi-SKU catalogues
Consistent A+ rolled out at scale.
Why SellaRank
Why brands choose SellaRank
Objection-led, not decoration-led
Every module earns its place by answering something specific.
Copy and design together
A+ fails when a designer lays out copy nobody wrote for the format. Ours are built as one.
Cross-sell built in
Comparison modules that route shoppers to the right SKU in your range instead of a competitor's.
Month to month
No lock-in.
How it works
Our process
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01
Review sentiment and objection mapping
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02
Module strategy and wireframe
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03
Copy, design and revisions
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04
Publish, monitor conversion and iterate
FAQs
A+ Content FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat is Amazon A+ Content?
A+ Content — formerly Enhanced Brand Content — lets brand-registered sellers replace the plain product description with rich modules containing images, comparison charts, text layouts and, at Premium level, video and interactive elements.
Does A+ Content increase sales?
Amazon reports that A+ Content typically increases sales for listings that use it, and Premium A+ more so. The mechanism is conversion rate: better-informed shoppers hesitate less, and higher conversion also improves organic ranking.
What's the difference between Basic and Premium A+?
Premium A+ offers larger image modules, video, interactive hotspots, Q&A and carousel navigation. Eligibility is granted by Amazon based on brand criteria that have varied over time — we'll confirm your current eligibility.
Does A+ Content help SEO?
Indirectly and directly. Indirectly, it raises conversion rate, which is a ranking factor. Directly, module alt text is indexable, which is why we always complete it.
Do I need Brand Registry for A+ Content?
Yes. Brand Registry enrolment is required, which is why we handle registry as a prerequisite service.
How long does A+ Content take to go live?
Design time depends on the number of ASINs and modules, and we'll confirm a delivery date before work starts. Amazon's approval review usually adds several business days after submission.
Free strategy call
Ready to give your listing a reason to close the sale?
Let SellaRank build A+ Content that answers the objection standing between browsing and buying.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.