Sponsored Brands and video campaigns
Headline and video placements that put your brand above the fold and introduce it before the comparison starts.
Amazon Brand Awareness
Amazon Brand Awareness Campaigns That Build Demand Before the Search
Every brand competing only on the search results page is fighting for the same shopper at the same moment, and paying more each year for the privilege. The brands that get cheaper over time are the ones shoppers already know before they open Amazon — because branded search converts higher, costs less per click, and doesn't need to be won against eight competitors. SellaRank builds that recognition through Sponsored Brands, video, DSP, Stores and off-Amazon traffic, then measures it where it actually shows: new-to-brand purchases and branded search volume.
- Grow branded search volume, the cheapest traffic you'll ever buy
- Drive new-to-brand customers, not repeat buyers you already had
- Build recall that compounds instead of resetting every month
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Brand Awareness work against
Reported to you every month, with commentary on what moved and why.
Branded searchHigher is better
Search volume for your brand name, via Brand Analytics.
New-to-brandHigher is better
Purchases from customers who haven’t bought from you in 12 months.
Store visitsHigher is better
Visits, sales and followers from Store Insights.
TACOSLower is better
Ad spend as a share of total sales, organic included.
What’s included
What's included in our brand awareness service
Amazon DSP awareness campaigns
Programmatic reach across Amazon properties, Fire TV, Twitch and the open web to build familiarity with in-market audiences.
Amazon Store as a brand destination
A multi-page Store that gives awareness traffic somewhere to land that isn't a single product page.
Brand Analytics and search share tracking
Monitoring branded search volume, search query share and repeat purchase behaviour to prove awareness work is landing.
Off-Amazon traffic and Brand Referral Bonus
Driving external traffic — social, influencer, email — with attribution tags, benefiting from the Brand Referral Bonus on qualifying sales.
Creative and messaging consistency
One brand story across images, A+ content, Store, video and ad creative, so repeated exposure compounds instead of confusing.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditBrands with strong products, low recognition
Good reviews, no recall.
Categories with rising CPCs
Where competing only on search is getting expensive.
Repeat-purchase categories
Supplements, consumables, beauty.
Brands with DTC presence
Extending existing recognition onto Amazon.
New launches
Building demand before the search volume exists.
Brands preparing to exit
Branded search and NTB metrics carry weight in valuation.
Why SellaRank
Why brands choose SellaRank
Measured, not assumed
Awareness work fails when nobody measures it. We track branded search, NTB rate and repeat purchase, and report against them.
Awareness tied to conversion
Reach that doesn't eventually convert is a cost. Every awareness campaign has a defined path to purchase behind it.
One brand story, everywhere
Consistency across creative is what makes repeated exposure compound.
Month to month
No lock-in.
How it works
Our process
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01
Brand position audit
Current branded search, NTB rate, share of category search.
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02
Message and creative strategy
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03
Full-funnel campaign launch
Full-funnel campaign launch across Sponsored Brands, video, DSP and external traffic.
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04
Measure and scale
Measure and scale against NTB and branded search growth.
FAQs
Brand awareness FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat does "new-to-brand" mean on Amazon?
New-to-brand is Amazon's metric for purchases from customers who haven't bought from your brand in the previous twelve months. It's the clearest available signal that advertising is acquiring new customers rather than being credited for sales you'd have made anyway.
How do I increase branded search volume on Amazon?
Through a combination of upper-funnel Amazon advertising, off-Amazon traffic that introduces the brand, consistent creative that makes the name memorable, and a strong post-purchase experience that drives recall. Brand Analytics lets you track whether it's working.
Is brand awareness spend measurable on Amazon?
Partly. New-to-brand purchases, branded search volume, detail page view growth and repeat purchase rate are all measurable. View-through impact is harder to attribute precisely, which is why we set expectations on measurement before spending.
What is the Amazon Brand Referral Bonus?
It's a credit — typically a percentage of qualifying sales — that Amazon returns to brand-registered sellers who drive external traffic to their listings using Amazon Attribution tags. It effectively reduces the cost of off-Amazon marketing.
Should I invest in awareness before my PPC is efficient?
Generally no. Fix the bottom of the funnel first — awareness sends more traffic into whatever conversion machine you already have, so it's worth making sure that machine works.
How long does brand awareness work take to show results?
Branded search volume typically responds over 2–3 months of consistent activity. It's a compounding investment rather than a switch.
Free strategy call
Ready to be the brand shoppers search for by name?
Let SellaRank build recognition that lowers your cost of growth.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.