Eligibility review and trademark guidance
Confirming your trademark status, class and territory coverage meet Amazon's requirements before you apply — and flagging problems while they're still fixable.
Amazon Brand Registry Services
Amazon Brand Registry Services — Enrolment, Protection and Everything It Unlocks
Brand Registry is the gate to almost everything worth having on Amazon: A+ Content, Stores, Sponsored Brands, Vine, Brand Analytics and the tools that let you remove counterfeit and hijacked listings. It's also an application that fails on avoidable technicalities — a trademark filed in the wrong class, a brand name that doesn't match the packaging, a rights-owner mismatch. SellaRank handles the enrolment and then puts the protection tools it unlocks to actual use.
- Enrolment handled end to end, including the parts that get rejected
- Access to A+ Content, Stores, Vine and Brand Analytics
- Active protection against hijackers and counterfeit listings
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Brand Registry work against
Reported to you every month, with commentary on what moved and why.
Unauthorised sellersLower is better
Offers on your listings from sellers you didn’t approve.
Buy Box shareHigher is better
Share of page views where your offer wins the Buy Box.
Category approvalsHigher is better
Gated categories and brands unlocked with the right documents.
Live listingsHigher is better
ASINs active, indexed and buyable.
What’s included
What's included in our Brand Registry services
Full enrolment submission
Application preparation, packaging and product image evidence, and management of Amazon's verification process end to end.
Rejection and appeal handling
Diagnosing why an application was refused and resubmitting correctly, which is where most sellers get stuck.
Brand protection tool setup
Report a Violation, Project Zero and Transparency configured and put to work against counterfeit and unauthorised listings.
Hijacker and unauthorised seller removal
Ongoing monitoring of your listings for hijackers, with test buys and enforcement action where needed.
Unlocking brand features
Getting A+ Content, Stores, Sponsored Brands, Vine and Brand Analytics live once registry is granted — the reason you enrolled in the first place.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditBrands with a registered or pending trademark
Ready to enrol.
Sellers rejected once already
Resubmission done properly.
Brands suffering hijackers
Enforcement tools activated and used.
New private label brands
Protection set up before the problem arrives.
International brands entering the US
Territory and class considerations handled.
Brands not using what registry unlocks
Enrolled, but leaving the tools idle.
Why SellaRank
Why brands choose SellaRank
We handle the rejection cases
Most agencies file the application. The value is in fixing the ones Amazon sends back.
Registry is a start, not a finish
Enrolment is worth nothing if the tools sit unused. We activate them.
Enforcement, not just monitoring
Detecting a hijacker is easy. Removing one takes process and persistence.
Month to month
No lock-in.
How it works
Our process
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01
Eligibility and trademark review
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02
Application preparation and submission
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03
Verification management
Verification management through to approval.
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04
Tool activation and ongoing protection
Tool activation and ongoing protection monitoring.
FAQs
Brand Registry FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppWhat do I need to qualify for Amazon Brand Registry?
You need an active registered trademark — or in many regions a pending application through Amazon's IP Accelerator — in the country where you want to enrol, with the brand name appearing on your products or packaging, and the ability to provide images proving it.
How long does Brand Registry approval take?
Once a valid trademark is in place, enrolment commonly takes a few days to a few weeks depending on verification. The longer variable is trademark registration itself, which can take months.
Can I enrol with a pending trademark?
In many cases yes, through Amazon's IP Accelerator programme, which allows enrolment before full registration completes. Standard pending applications outside that programme generally don't qualify.
What does Brand Registry actually unlock?
A+ Content, Amazon Stores, Sponsored Brands and Sponsored Display, Amazon Vine, Brand Analytics, Brand Dashboard, and the reporting tools for removing infringing and counterfeit listings.
How do I remove a hijacker from my listing?
Through Brand Registry's Report a Violation tool, supported by evidence — commonly a test buy demonstrating the product is counterfeit or materially different. Transparency and Project Zero enrolment strengthen this considerably.
Why was my Brand Registry application rejected?
The usual causes are a trademark in the wrong class or territory, a brand name on the application that doesn't match the trademark exactly, packaging images where the brand isn't permanently affixed, or a mismatch between the applicant and the registered rights owner.
Free strategy call
Ready to protect your brand on Amazon?
Let SellaRank get you registered and put the protection tools to work.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.