Amazon Product Launch Agency
Most Amazon launches fail before the first unit ships. The product is chosen on a gut feeling, the keyword plan is a guess, and the ad budget is discovered the hard way. SellaRank runs launches the other way round — every decision is made against data before you commit inventory. We map the demand in your niche, model your profitability at unit level, calculate the exact order velocity you need to rank, and forecast your PPC spend at CPC level, so you know what the launch costs and what it returns before it begins.
Reported to you every month, with commentary on what moved and why.
Organic position on your priority search terms.
Best Sellers Rank inside your category.
Ad spend as a share of ad-attributed sales.
Revenue after COGS, Amazon fees, ads and returns.
What’s included
A launch is not one task. It's nine, in the right order.
We identify what actually sells inside your target niche and, more importantly, why. Which sub-segment carries the demand, which price band converts, which features buyers pay a premium for. You launch into a pocket of proven behaviour instead of a category average.
We break down the strategies your strongest competitors are using — pricing, listing structure, ad coverage, review velocity, variation strategy — and identify the specific gaps where you can outperform them rather than imitate them.
Revenue is vanity if the margin isn't there. We model landed cost, referral and FBA fees, storage, returns, ad spend and promotions to build a real contribution-margin picture, then work the levers that raise profit, not just top line.
We estimate the number of orders required to rank against each of your main target keywords, based on current competitive velocity, then build the launch sequence — ad spend, promotions, external traffic — to hit that number.
We mine competitor reviews at scale to learn what customers genuinely want and what they complain about most. Those findings shape your product spec, your listing copy and your A+ content before launch, so you answer objections in advance.
You get advertising cost estimates built at CPC level, not category averages. Expected cost per click by keyword, projected clicks to first sale, and a realistic launch-phase ACOS range, so your budget is a plan rather than a surprise.
After launch we monitor sales performance continuously and optimise against real-time data — bids, budgets, price, keyword focus — so momentum holds well beyond the first month.
We identify product-cost savings that most sellers never audit: oversized packaging pushing you into a higher size tier, excess product weight inflating fulfilment fees, and packaging changes that cut dimensional cost without touching perceived quality.
We work only with authentic, vetted suppliers and manufacturers, managing sampling, negotiation, quality checks and shipment timing so your supply chain holds through the launch window and beyond.
Who we help
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditA complete launch system for founders shipping their first ASIN, with the research done before the money is committed.
Line extensions launched into an existing catalogue without cannibalising your best performers.
A marketplace launch built around a brand that already has demand elsewhere.
Diagnosis of what went wrong, then a rebuild of listing, price, ads and ranking plan.
A US launch strategy with US-specific keyword, pricing and compliance work.
Repeatable launch playbooks applied across multiple brands and categories.
Why SellaRank
We do not launch a product we cannot defend with data. If the numbers say the niche is wrong, we'll tell you before you place a purchase order — that conversation is cheaper than the inventory.
Plenty of agencies can buy you sales. We manage against contribution margin, so growth in your dashboard shows up in your bank account.
Research, sourcing, creative, listing, ads and post-launch optimisation sit under one roof. Nothing gets lost in a handoff between three vendors.
Clear reporting on exactly what we're doing and what it's producing. Month to month — we'd rather earn the next month than trap you in a year.
How it works
We review your product, target niche and goals, then run the segmentation and competitor work to confirm the opportunity is real and reachable.
Unit economics, PPC cost estimation at CPC level, and the order velocity required to rank for your priority keywords. You approve a plan with numbers on it.
Sourcing and supply confirmation, cost-reduction review, keyword-led listing copy, images, A+ content and storefront readiness.
Campaign structure goes live, promotions and ranking levers are sequenced, review generation begins compliantly, and rank is tracked daily.
Continuous performance monitoring, bid and budget tuning, price testing and organic-rank consolidation as paid dependency drops.
FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppLaunch cost has two parts: the agency fee and the launch budget itself. SellaRank's product launch fee is a flat monthly retainer, quoted after your free audit, so the price reflects the work your account actually needs. The launch budget — mainly PPC and promotional spend — depends on your category's CPC and the order velocity needed to rank, which is exactly what our PPC cost estimation delivers before you commit.
Most well-executed launches reach page-one visibility on mid-competition keywords within 4 to 8 weeks, and on high-competition head terms within 3 to 6 months. The variable is order velocity: ranking is earned through sales at a rate competitive with the incumbents, which is why we calculate that number first.
Both. We work with vetted, authentic suppliers and manufacturers to handle sourcing, sampling and supply chain continuity. Many launch problems are supply problems, so we'd rather own that part than inherit it.
We'll say so. Our market segmentation and profitability analysis happen before inventory is committed for exactly this reason. If the data says the niche is saturated or the margin doesn't survive fulfilment costs, we'll show you the numbers and, where possible, point to a better adjacent segment.
No. Every method we use is inside Amazon's terms of service — compliant review generation, PPC, promotions, coupons and external traffic. Tactics that violate policy can win a week and cost you the account.
Two things: we model profitability at unit level rather than optimising for revenue, and we tell you the ranking and ad-spend requirement in numbers before the launch starts, not after.
No. We work month to month with no exit fees.
Primarily Amazon US, with launch support across the UK, EU, Canada and other marketplaces where you hold selling rights.
Free strategy call
Let SellaRank build the research, the numbers and the strategy behind your launch — so the first 90 days go the way you planned.
What we’ll cover on your free call
We look at your product, category and margin structure and give you an honest read on whether the launch is winnable.
A first-pass view of the keywords worth targeting and roughly what it will take to rank against them.
A step-by-step outline of what a SellaRank launch would look like for your product — whether or not you hire us.
