Full keyword research and mapping
Relevancy and volume analysis across your category, competitor reverse-ASIN research, and long-tail discovery — mapped by intent so head terms, mid-tail and conversion terms each land where they belong.
Amazon SEO and Listing Optimization
Amazon SEO Services That Rank Your Listing and Convert the Traffic
Amazon SEO is two jobs that most sellers treat as one. Getting indexed and ranked for the right keywords is the first. Converting the shopper who arrives is the second — and Amazon's algorithm rewards the second more than any keyword placement, because a listing that converts earns rank whether you optimised the backend or not. SellaRank does both: full keyword architecture for discoverability, and conversion-led copy and content for the shopper who lands.
- Ranked for the keywords that actually carry revenue
- Copy written to convert, not to hit a keyword count
- Organic growth that reduces your dependence on ads
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Amazon SEO work against
Reported to you every month, with commentary on what moved and why.
Keyword rankLower is better
Organic position on your priority search terms.
Unit session %Higher is better
Orders as a share of sessions — the conversion rate that earns rank.
Click-through rateHigher is better
Share of shoppers who click your listing in results.
TACOSLower is better
Ad spend as a share of total sales, organic included.
What’s included
What's included in our Amazon SEO services
Title optimisation
Titles built to rank and to survive Amazon's category character limits and style rules, front-loaded with the terms that carry intent.
Bullet points and product description
Benefit-led bullets that answer real buyer objections drawn from review analysis, plus description or A+ copy that supports the same argument.
Backend search terms
Correct use of backend keyword fields, without the duplication and comma-stuffing that wastes the character allowance.
Image and A+ content SEO
Image sequencing and A+ module copy built for conversion, plus alt text on A+ modules for the indexing most sellers ignore.
Rank tracking and iteration
Ongoing keyword rank monitoring with iterative copy testing against conversion and session data.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditProducts stuck on page 2 or 3
Visible but not converting into volume.
Listings dependent on ads
High ACOS masking weak organic rank.
New ASINs
Indexed correctly from day one.
Brands with legacy listings
Written years ago, never revisited.
International expansion
Properly localised, not machine-translated, listings.
Large catalogues
Systematic optimisation at scale.
Why SellaRank
Why brands choose SellaRank for Amazon SEO
Conversion is the ranking factor
Keyword placement gets you indexed. Conversion rate gets you ranked. We optimise for the one that actually moves position.
Copy informed by review sentiment
We read what buyers complain about in your category and answer it in the bullets. That's what separates copy that converts from copy that reads well.
SEO and PPC in the same plan
Organic and paid feed each other. Managed apart, they compete for the same result twice.
Month to month
No lock-in.
How it works
Our process
-
01
Listing and keyword audit
Where you rank, where you're missing, what's suppressing conversion.
-
02
Keyword architecture
Mapped by intent across title, bullets, backend and A+.
-
03
Rewrite and publish
New copy, new structure, indexed and verified.
-
04
Track and iterate
Rank monitoring and conversion testing, reported monthly.
FAQs
Amazon SEO FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppHow does the Amazon search algorithm decide rankings?
Amazon ranks listings primarily on relevance and expected sales performance. Relevance comes from your keywords being present and indexed; performance comes from click-through rate, conversion rate and sales velocity. Conversion is the heavier factor, which is why copy quality outranks keyword quantity.
How long does Amazon SEO take to work?
Indexing changes register within days. Ranking movement usually becomes visible over 2 to 6 weeks as the listing accumulates conversion data at its new position, with fuller results over a quarter.
Should I put keywords in the backend search terms field?
Yes, but only terms that aren't already in your title, bullets or description — repeating them wastes the character allowance. Skip commas, skip your own brand name, and skip competitor brand names, which are against policy.
Does A+ Content help Amazon SEO?
A+ Content replaces the product description and its text isn't indexed in the same way, but it strongly improves conversion rate — which does improve ranking. It also lets you add alt text, which is indexed.
Do I need to change my listing if it's already selling well?
Not without testing. Established listings carry ranking history, so we validate changes rather than rewriting a performing listing on principle.
How much does Amazon listing optimization cost?
Listing optimisation is priced per listing, with catalogue-wide packages available, and quoted after your free listing audit. Ongoing SEO is included in full account management.
Free strategy call
Ready to rank without paying for every click?
Let SellaRank build the organic foundation under your Amazon sales.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.