Unauthorised seller monitoring and enforcement
Continuous tracking of who is selling your products, with test buys, cease-and-desist support and Amazon enforcement action through Brand Registry.
Amazon Brand Management
Amazon Brand Management — Protect the Equity, Not Just the Listings
Amazon rewards brands and erodes them at the same time. The tools to build presence have never been better, and neither have the ways to lose control: unauthorised sellers undercutting your price and dragging the Buy Box down with it, resellers with stale packaging, listings edited by third parties, and pricing chaos that leaks into your wholesale relationships. SellaRank manages the brand as an asset — its pricing, its positioning, its content and who is allowed to sell it.
- Regain and hold Buy Box control on your own products
- Enforce pricing policy against unauthorised sellers
- Consistent brand presentation across every ASIN
- No obligation
- No long-term contract
- US · UK · EU · CA
The numbers we manage your Brand Management work against
Reported to you every month, with commentary on what moved and why.
Buy Box shareHigher is better
Share of page views where your offer wins the Buy Box.
Unauthorised sellersLower is better
Offers on your listings from sellers you didn’t approve.
Star ratingHigher is better
The cheapest conversion lever you own.
Contribution marginHigher is better
Revenue after COGS, Amazon fees, ads and returns.
What’s included
What's included in our brand management service
Pricing and MAP policy control
Establishing and enforcing minimum advertised price policy, and monitoring the price erosion that costs you the Buy Box.
Buy Box strategy
Diagnosing Buy Box loss and rebuilding the pricing, fulfilment and account health inputs that determine it.
Brand content governance
Consistent titles, imagery, A+ content and Store presentation across the catalogue, plus protection against third-party listing edits.
Category and portfolio strategy
Which products to lead with, which to bundle, which to retire, and where the catalogue should expand next.
Brand health reporting
Buy Box share, price integrity, seller count, review sentiment and share of category search, reported monthly.
Who we help
Who this is for
If one of these sounds like you, a free audit is the quickest way to see what we’d change first.
Get my free auditBrands with distribution leakage
Products appearing from sellers you didn't authorise.
Wholesale and hybrid brands
Where retail partners and Amazon pricing collide.
Brands losing the Buy Box
On their own products.
Multi-SKU portfolios
Needing coherent strategy rather than per-listing decisions.
Brands with inconsistent content
Different look and message on every ASIN.
Founders preparing to sell
Brand control materially affects valuation.
Why SellaRank
Why brands choose SellaRank
Enforcement that actually removes sellers
Monitoring dashboards are common. Getting an unauthorised seller off your listing takes evidence and process.
Brand decisions, not listing tasks
We work at portfolio level — pricing architecture, positioning, which SKUs deserve investment.
Equity measured and reported
Buy Box share, seller count and price integrity tracked monthly so control is visible.
Month to month
No lock-in.
How it works
Our process
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01
Brand control audit
Seller count, Buy Box share, price spread, content consistency.
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02
Policy and enforcement setup
MAP policy, authorised reseller structure, Brand Registry tooling.
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03
Content and positioning alignment
Content and positioning alignment across the catalogue.
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04
Ongoing enforcement and reporting
FAQs
Brand management FAQs
Question not here? Message a strategist and get a straight answer.
Ask on WhatsAppHow do I stop unauthorised sellers on Amazon?
Through a combination of a documented authorised-reseller policy, a MAP policy you actually enforce, Brand Registry enforcement tools, test buys to evidence counterfeit or materially different goods, and — where necessary — legal notices. Tightening your own distribution is usually the root fix.
Why am I losing the Buy Box on my own listing?
Common causes are a lower-priced competing offer, uncompetitive shipping speed, low seller rating, out-of-stock periods, or a price above Amazon's reference price threshold. Diagnosis matters, because each has a different fix.
Can I control the price other sellers list my product at?
You cannot set their price, but you can set and enforce a MAP policy governing advertised pricing as a condition of authorised resale, and you can decline to supply sellers who breach it.
What is the difference between brand management and account management?
Account management runs the operations of your Amazon account. Brand management governs the brand across the marketplace — pricing, distribution control, positioning and equity — including issues that originate outside your own account.
Can third parties change my listing content?
On unregistered brands, yes — other sellers can contribute to a shared listing. Brand Registry gives you priority over your own content, which is one of the strongest arguments for enrolling.
How does brand control affect valuation?
Buyers and aggregators pay more for brands with defensible distribution, stable pricing, high Buy Box share and clean IP. Weak control shows up directly in the multiple offered.
Free strategy call
Ready to take back control of your brand?
Let SellaRank protect your pricing, your Buy Box and your brand equity.
What we’ll cover on your free call
- 1Account review
We look at your current setup and tell you what we'd change.
- 2A clear plan
A step-by-step roadmap, yours whether or not you hire us.
- 3Real recommendations
Based on your data and category, not generic advice.