Scaling a Premium Kitchenware Brand to $1.8M ARR While Cutting Ad Waste
The Operating Challenge
The brand was suffering from runaway PPC costs, fragmented variation listings, and low conversion on mobile detail pages due to generic stock images.
The Sellarank Strategy
We rebuilt the listing catalog structure, deployed conversion-focused 3D infographics and Premium A+ modules, and shifted PPC budgets away from unprofitable broad match into exact match keyword harvesting.
Key Outcomes Delivered:
- Top 3 organic ranking achieved on all priority category head terms
- Listing conversion rate increased from 8.2% to 17.6%
- Contribution profit margin expanded by 11.4 percentage points